Amber Peebles and Ora-Pure, influencer marketing driving results
ORA Pure is one of New Zealand’s fastest growing beauty category companies. The most impressive part? 65% of their sales are generated by their Influencer marketing activity…
The brand and business have been built on social media platforms and using social media influencer marketing. Owners Monique Kaminski and Meg Falconer-Robinson say they chose to spend their marketing budget only where we can monitor conversions and see clearly the return on our investment.
“In 2 years of trading we are now doing 6 figure sales on average each month with around 65% of all sales directly attributed to “ambassador codes”.
In addition to the influencer’s self-generated content, Ora Pure also recently spent a day on Waiheke shooting campaign based content for their own social that included TV presenter, Mum and ex-tennis pro Makere Gibbons .