My Little Pony Takes Over Christmas In the Christmas of 2021, four creators teamed up with My Little Pony to create some of the cutest content we’ve ever seen. Clint Randell, Daisy and Izzy Dagg and Junior Fa recruited their kids to create a magic My Little Pony experience from the comfort of their homes.…
Christmas Marketing with How To Dad How to Dad jumped on national TV and social media to show Kiwis how to get their Christmas shopping done with a click of a button on The Market. How To Dad’s content showcased his tv ad and how he and his wife ‘How to Mum’ we’re moving to…
How To Sell a Razor Without Shaving Jordan Watson aka HowToDad was asked by BIC to promote the new BIC Hybrid Flex 5 razor through an IG Reel and Story. Hilariously, Jordan hasn’t had a clean shave for nearly 10 years… and he had no intention of changing that. Rather than biting the bullet…
Authentic brand ambassadorships allow brands to reach a new customer base, showcase how brands products/services intergrate into a consumers life and help to build trust over an extended period of time.
Trusting the content creator drives product sales Trusting the content creator is key to running a successful influencer campaign. Having built up a loyal following, the content creator knows exactly what content resonates best with their audience. Having a brief that allows for flexibility with content can help maximise results. Maria Foy a.k.a. @happymumhappychild…
TIMING IS KEY TO CREATING CONTENT THAT RESONATES With Kiwi’s missing their favourite takeaways during lockdown, we worked with Special PR to team Vanya (@vj_cooks) up with Silver Fern Farms to showcase a fresher, tastier takeaway alternative using their new range of Honest Burgers. Recreating her version of the Classic Mac – Vanya designed…