Jordan Watson, popularly known as How to Dad, is a renowned New Zealand comedian and YouTube personality, famous for his entertaining and relatable parenting videos. With over 4 million followers on his social media platforms and millions of views on his videos, How to Dad has become a go-to name for parents globally.
In 2015, Jordan Watson started making videos soon after the birth of his first child, realizing the dearth of informative yet amusing resources for new fathers. Since then, How to Dad has produced hundreds of videos that cover a broad range of parenting topics – from changing diapers and feeding babies to surviving family road trips and managing toddler tantrums. What sets How to Dad apart from other parenting resources is the inclusion of Jordan’s family in his videos. His wife, Jody, and their three children frequently appear, adding to the content’s relatability and humor.
Along with his videos, How to Dad has also released a book, “How to Dad: Volume 1,” offering tips, advice, and comical anecdotes for new fathers. The book has been well-received worldwide, solidifying How to Dad’s position as a leading parenting resource.
How to Dad has become a beloved figure for parents globally, offering a unique and entertaining outlook on the ups and downs of raising young children. His videos and book showcase the power of humor and community in parenting, creating a sense of solidarity and support amongst parents worldwide.
Jordan has been expertly managed by WeAreTENZING for over two and a half years now, as we are New Zealand’s premier talent management company specializing in social media content creators. This partnership allows Jordan to be managed by a company with a wealth of experience in the field, ensuring seamless collaborations with brands for more authentic marketing.
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