*THE DEMOCRATISATION OF CONTENTAnd the end of influencer marketingOn June 29, 2007 the day the first Iphone was released nokia controlled 49.4% of the smartphone market. Just six years later Stephan Elop Nokia CEO would famously say through tears at a press conference announcing the fire sale of the former market leader “we didn’t do…
DetailsShowing his unique storytelling of how ice-cream is a staple of a kiwi summer, Torrell sparked a huge amount of engagement for his campaign with Tip Top. Across all content, he delivered over 200,000 impressions, while his post content reached over 75,000 people and had an incredible post engagement rate of 16%. Campaign Reach Total…
DetailsJeriah Mua, a member of the Bay of Plenty and the Chiefs development systems, has just been included in the New Zealand U20’s Squad to travel to the Oceania Rugby tournament. This is a massive achievement and a well-deserved reward for all of Jeriah’s hard work and dedication. We wish Jeriah all the best for…
DetailsTom English has just been recognised as the most capped Melbourne Rebel after getting the nod for 88 appearances over his career. He is an inspirational player both on and off the field. Congratulations Tom, keep up the awesome work.
After qualifying for the World Surf League Championship Tour last year, Ricardo has kicked off 2019 with a top 10 spot at the Vissla Sydney Surf Pro, narrowly missing the quarter-finals. You can watch Ricardo surfing live all year on the WSL’s facebook page.
DetailsTania Tare nails Holey Moley Auckland Launch Holey Moley is sweeping the world with their brand of “Funtertainment” bars that incorporate all the fun of mini golf in a relaxed bar environment. Tania’s unique ability to build shareable engaging content that makes golf accessible and fun meant that she was able to build videos that reached…
DetailsJess and Amber Empower Women with Ralph Lauren When you pair a brand with influencers who share the same social purpose the authentic alignment can create phenomenal results. Jess Quinn’s and Amber Peebles latest collaboration with Ralph Lauren is a perfect example of this. Both Jess and Amber are very passionate about empowering women, giving them the strength to pursue any…
DetailsDaisy Dagg Brings You Ben & Jerry’s “We’re really happy with how this has all gone, we have loved working with you and Daisy on this and we LOVE Daisy’s posts. The client is ecstatic. Please thank Daisy for being incredible and going above and beyond contracted outputs, I personally believe that’s the majority of…
DetailsAmber Peebles and Ora-Pure, influencer marketing driving results ORA Pure is one of New Zealand’s fastest growing beauty category companies. The most impressive part? 65% of their sales are generated by their Influencer marketing activity… The brand and business have been built on social media platforms and using social media influencer marketing. Owners Monique Kaminski…
DetailsVince Aso and Zambrero Team Up To Tackle World Hunger 2017 was a banner year for Hurricane and Auckland back Vince Aso. He led the Super Rugby try-scoring tally for most of the year, taking the Hurricanes to semi-finals developing a dedicated and highly engaged following throughout. While in South Africa, Vince was taken aback…
DetailsWhat is Athlete Identity Crisis and how could it connect recent rugby tragedies There is a law in New Zealand that prevents me from talking about the specifics of Dan Vickerman’s death but by now many will understand that he was battling “The Black Dog”. Former Wallabies great Owen Finegan has relayed that Dan had found…
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