The Democratization of Content

*THE DEMOCRATISATION OF CONTENTAnd the end of influencer marketingOn June 29, 2007 the day the first Iphone was released nokia controlled 49.4% of the smartphone market. Just six years later Stephan Elop Nokia CEO would famously say through tears at a press conference announcing the fire sale of the former market leader “we didn’t do…

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Jess and Amber Empower Women with Ralph Lauren

Jess and Amber Empower Women with Ralph Lauren When you pair a brand with influencers who share the same social purpose the authentic alignment can create phenomenal results. Jess Quinn’s and Amber Peebles latest collaboration with Ralph Lauren is a perfect example of this. Both Jess and Amber are very passionate about empowering women, giving them the strength to pursue any…

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Amber Peebles and Ora-Pure, influencer marketing driving results

Amber Peebles and Ora-Pure, influencer marketing driving results ORA Pure is one of New Zealand’s fastest growing beauty category companies. The most impressive part? 65% of their sales are generated by their Influencer marketing activity… The brand and business have been built on social media platforms and using social media influencer marketing. Owners Monique Kaminski…

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