CAMPAIGN BACKGROUND

Jess Quinn became a household name in NZ, after a successful stint on Dancing with the Stars, the wider general public fell in love with her fun loving personality. Jess then got serious with a hard-hitting TEDxTALK, and as host of Xmas in the Park! Above all, she continues to advocate her ideas on health and wellbeing through her social media channels – but it’s her passion for helping people overcome adversity that she is most loved for.

 

In early 2018 Jess teamed up with Dove to produce an incredibly powerful campaign centered around self-esteem. This was spread over 6 months over both her Instagram and Facebook channels.

Campaign Objectives

  • To ensure that the next generation grows up enjoying a positive relationship with the way they look
  • Help young people reach their full potential

KEY RESULTS

The key focus for this campaign was to spread its important message to as many young kiwis as possible. The content performed phenomenally and garnered an engagement of over 70,000.

Total Facebook Reach: 1,032,998
Total Instagram Reach: 229,016
Total Engagement: 77,757

THE CLIENT

“We felt incredibly lucky to work with Jess Quinn throughout the Dove 2018 partnership.

It was great to work with someone whose passion and messages aligned so perfectly with ours. Her natural delivery of content encourage exceptional organic engagement and we were delighted with the results the partnership delivered.

Jess and WeAreTENZING were a delight to collaborate with, and we’re excited to continue this partnership into 2019.”