Clients: The Prime minister’s fund, Christchurch appeal
Team: Brooke Howard-Smith, Bailey Macky, Stu McPhearson
Awards: AFTA Best mutli-cam broadcast ( 2011 )
It the wake of the devastating Christchurch earthquake in 2011 we gathered 3 TV networks, 6 outside broadcasts, over 250 talented New Zealanders and set about creating a modern take on the classic Telethons of the 1980s.
Rise up Christchurch raised $2.7 million dollars and let the people of Christchurch know the country genuinely cared about them at a time when charity fatigue was at an all time high.