Three new signings, four Glasgow medals and two books on the shelf
Creators ruled Cannes Lions. A new All Black joined the roster. Four medals came home from Glasgow. And two of our creators landed books in stores. It was a big month for the WeAreTENZING whānau — here is the scoop.
New talent at WeAreTENZING
Michelle Peters — Content Creator · Fashion · Beauty
Michelle Peters is a Costa Rican-Kiwi filmmaker whose branded content is craft-first. Partner to NZ footballer Tim Payne and a beauty and fashion content creator, Michelle shares the beauty and the reality of life abroad with her family.
Her audience has grown 50% since June, and she is one of the only Kiwi creators who can speak to Latin America in-language.
Josh Jacomb — All Black · First five-eighth
Josh Jacomb, 25, juggles rugby stardom with life as a dad of three alongside supermum Bonnie. The next generation of New Zealand’s No. 10 jersey joins the roster, in partnership with Orbit Sports Management.
Instagram — 6.2K · All Blacks profile
Sarpreet Singh — International Footballer · Fashion
Eight years of professional play across Europe and a mainstay of the New Zealand national team, Sarpreet brings an authentic athlete’s lens to training, recovery, fashion and travel for a growing global audience.
Talent news
Four Commonwealth Games medals for Lewis Clareburt and Hazel Ouwehand
2× gold and 1× silver to Lewis. 1× bronze to Hazel.
Lewis Clareburt swam his way to two golds and a silver at the 2026 Commonwealth Games, including New Zealand’s first gold of the Games, while Hazel Ouwehand took home bronze in a breakthrough meet. Two of the proudest weeks in WeAreTENZING sport.
Lewis: Instagram 26.1K · TikTok 149K
Hazel: Instagram 80.2K · TikTok 32.1K
Two books on the shelf
‘The Modern Dad’ — Louis Davis. The creator rewriting Māori fatherhood puts it all on the page: a new way to navigate fatherhood, in stores now. His latest NZ campaign clocked 2.18M views at 8.5% engagement (Kitly-verified).
Instagram 1.08M · TikTok 2.2M · YouTube 179K · Buy the book
‘A Bushman’s Book of Yarns’ — Sam the Trap Man. The campfire, bottled: hunting, trapping, conservation and the good yarns in between. Sam is on his book tour, heading to Auckland and Waikato.
Instagram 34.5K · TikTok 31.4K · YouTube 1.86K · Buy the book
Industry news
Instagram added music-swap — no more reuploading
Not happy with the music you chose on an IG post? You can now swap the audio on an existing photo post or Reel without losing likes, comments or reach.
Our take: evergreen content can now ride a trending sound weeks after posting. Worth a refresh pass on your top performers. Read more at TechCrunch.
Creators ruled Cannes Lions
250+ creators on the Croisette and a dedicated LIONS Creators track: the creator economy stopped being a side conversation and became the conversation.
Our take: global brands now treat creators as core infrastructure, not leftover spend. NZ budgets follow global playbooks — get your creator strategy set before your competitors do. 27 industry voices on the takeaways.
Want these people telling your brand’s story?
From a quick chat to campaign delivery, we will match you with the right creators. Let’s connect.
This story was first sent to WeAreTENZING subscribers on 18 August 2026. View the original email.
