What is
influencer
marketing?
The people we manage are more content creators than influencers. They have organically grown a loyal following on social platforms. These unique audiences range between parents, athletes, foodies, or belong to communities that are passionate about social or environmental change.
To find out more about why this type of marketing is digitals fastest growing segment, click “learn more” below
"Social media is a major influencer when it comes to the purchasing decisions of millennials. In fact, 72% of them report buying products based on Instagram posts. And the further role of social media influencers goes way beyond this one network."
We make influencer marketing Easy, trusted and effective
Easy
Save time by using one stop for identifying and vetting diverse talent, having a single contact, one contract, one briefing format, a single campaign management and approval process, all presented in a single report on completion
Trusted
We have a proven track record of working with New Zealand’s biggest brands and PR agencies
Access to over 300 of New Zealand’s best content creators from our exclusive network and trusted partners
Effective
Drive measurable business results
Use trusted creators with real audiences to tell your stories
Access to broad industry benchmarks to help define success
The world’s first purpose focused content creator management
Our
Content
creators
We specialise in representing creators with a purpose. People who not only have a platform but who are actively using it to promote social and environmental change for the better. We simply connect them to brands with shared values looking to create purposeful content.
Why
it
Works.
Parasocial relationships:
“A parasocial relationship (PSR) is a one-sided relationship that media users form as a result of exposure to media personas. Media personas have a significant amount of influence over media users, positive or negative, informing the way that they perceive certain topics or even their purchasing habits.”
Dr Sommer Kapitan – Behavioural Scientist and Senior Marketing Lecturer at AUT
How it works.
01.
A quick chat
We’ll want to get an understanding of your ideal outcome, the type of content you want made, where it could be used (beyond our creators channels) who your target market is etc
02.
Selction
We suggest a creator or creators that fit your budget and target objectives, and together we narrow it down to a perfect fit
03.
The Brief
We’ll help you create the perfect brief and send it out to our creators. We work with them confirming they understand the brief and gauge interest
04.
Concept and sign off
Our expert content creators will get you an idea of exactly how they can best communicate your brief to their audience. When it’s just right, you sign it off
05.
Posting and managment
Our creators share the content with their audience and together we can also amplify it into specific target markets using boosting or dark posting
06.
Reporting
WeAreTENIZNG leads the industry in insights and reporting. Our team will zero in on areas that were successful and areas we can improve on next time. Data is king!