TUX goes nostalgic: 302,000 views from three creators, one brief

TUX goes nostalgic: 302,000 views from three creators, one brief

With the festive season fast approaching, now is the time to start planning your holiday campaigns. Below: the power of creators for festive promotions and end-of-year events, plus a nostalgic collaboration with TUX that is already making waves across social media.

TUX is trending

Collaborating with multiple creators in our recent TUX campaign shows the impact of using different voices to reach a wider audience. Kings, How to Dad and Tori Ratima each took a creative approach to the brief, making content that fits their own style and what their followers love.

Kings used his musical talents to remix the nostalgic TUX jingle with a modern twist. How to Dad kept things light and funny with his signature humour, showing off a dog trick he comically “nailed in one take”. Tori took her huskies out for a walk and fed them TUX to the jingle, creating content that feels natural for her lifestyle-focused audience.

Together, their videos racked up 302,000 views across Instagram Reels and TikTok — a clear demonstration of how effective this kind of collaboration can be.

Start booking creators for your Christmas campaigns

Christmas creator campaigns

With Christmas around the corner, now is the perfect time to start booking. Research shows 61% of consumers trust influencer recommendations, and campaigns involving creators are 2.4× more effective at driving engagement than traditional digital ads.

Whether it is a festive product launch or a holiday-themed promotion, creators bring a brand to life with authentic, relatable content that resonates with their dedicated followers.

Elevate your next event with inspiring speakers

Whether you are planning a company party, an end-of-year celebration or a festive community gathering, our public speakers bring energy, insight and entertainment to any occasion — from motivational talks that lift a team to light-hearted, feel-good stories that leave guests smiling.

Check out all our event MCs and keynote speakers.