Home from Paris: 28 million views, a World Cup campaign and a book on the way
Our athletes are home
They are home — and not just excelling in their respective sports. They are using their platforms to connect with fans, share their stories and inspire the next generation of athletes.
Tyla King, formerly Nathan-Wong, has brought home the gold and New Zealand could not be prouder. Her return sparked a wave of celebration across social media, with over 3.5 million people watching her TikTok and Instagram video showing viewers just how heavy her gold medal really is.
Lewis Clareburt, the bed reviewer of the village, is the undisputed king of TikTok. His engaging content — over 40 TikToks about his experiences at the Games — amassed more than 28 million views and captivated audiences worldwide.
Renee Holmes is the face of the Women’s Rugby World Cup 2025
You might have seen the new international ad for the 2025 Women’s Rugby World Cup and recognised a familiar face. Renee Holmes was called up to represent New Zealand.
Brodie Kane: Woman Uninterrupted
The cat is out of the bag — Brodie Kane wrote a book, and you are in for a great read. Yarns on a life lived at a million miles an hour, from the beloved broadcaster, podcaster and go-getter.
In her words: “this is absolutely not a guide to life.” Preorder now.
Paige Wainui × 28GO
Paige Wainui has done it again — another brand blown away by the impact of partnering with her.
Paige’s content, just two story sets, generated over 100k reach and 4,509 sticker taps through to the @28go_au Instagram page, showing the direct impact of her reach on driving audience interest and action. It is a perfect example of how a creator and a brand with shared values can increase awareness and generate engagement.
She also achieved a story completion rate of 92.81%, well above the industry standard of 86% — her viewers are highly interested in the 28GO content and consistently click through to view the entire story set.
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This story was first sent to WeAreTENZING subscribers on 5 September 2024. View the original email.
