Over the past few years, we've seen growth in social media use that no one could have predicted. Two years ago, if you told us that millions of us would soon be watching videos of people dancing in their kitchens, lip-syncing and pointing at captions, we'd have thought you were bonkers. Yet here we are, with over a billion people actively using TikTok each month. And Instagram's reach has grown year on year since that first photo in 2010 of co-founder Kevin Systrom's dog. This tells us – aside from the obvious that human beings are unpredictable – that marketing has become more dynamic than ever before. Social media marketing and influencer marketing, in particular, are fascinating sectors to wrap our marketing minds around.

Women control over $31.8 trillion in worldwide spending, making them a crucial customer demographic for brands to be connecting with. The exponentially growing influencer marketing industry provides the perfect channel for brands to connect with female consumers authentically. Find out why incorporating influencers in your marketing strategy is the key to helping your brand reach the crucial female consumer.

WeAreTENZING Our TikTok Talent Wanting to incorporate TikTok influencers into your marketing strategy? The first step is you must find an authentic TikTok creator to align with. At WeAreTENZING we represent an extensive group of NZ’s most purposeful TikToker’s. Click the images below to find out more about each creator!   How to DAD Parenting…

After the sudden surge in downloads during the 2020 lockdown and the infiltration of TikTok trends into other social media apps (and even everyday lingo!), the addictive short-form video app is officially here to stay. With over 700,000 New Zealanders downloading TikTok in 2021 and over 60,000 downloads in January 2022 alone, TikTok opens up a significant new consumer audience for brands to reach and engage with. Find out our top 5 tips to make the most of this platform and run a successful Influencer Marketing Campaign.

Wearetenzing World class content created in Lockdown By Brooke Howard-Smith – CEO of WeAreTENZING Whilst in Level 3 & 4 Lockdown, WeAreTENZING talent have been creating T.V. and digital campaigns by themselves in their homes for some of New Zealand and the World’s biggest companies. Many of our Content Creators have DSLR cameras and other…

Wearetenzing Key Social Media & Influencer Marketing Trends for 2021 By Courtney Ramsdale – Content Integration Strategist It goes without saying that 2020 was a disruptive year, with businesses needing to learn to adapt to survive as COVID-19 changed consumption habits, technology and platforms evolved and we saw a huge shift in traditional brand marketing…