Daily Archives: November 27, 2023

I’m a Creator…should I be going Live on TikTok?

At the beginning of 2023, predictions surfaced that TikTok creators would discover innovative ways to deeply engage with their communities and foster authentic relationships. One of the platform’s most underused elements, steadily gaining popularity, is TikTok LIVE.

Key Takeaways from the Shift to Short Report

The dominance of short-form videos (SFV) in the social media landscape has altered the way consumers interact with creators and brands online. Instagram Reels has emerged as a powerhouse, revolutionizing the way we engage with content. However, many users find it difficult to know how to effectively navigate, identify opportunities, and thrive on Reels.