Creators
Interested in working with our creators? Click here
Interested in working with our creators? Click here
At the beginning of 2023, predictions surfaced that TikTok creators would discover innovative ways to deeply engage with their communities and foster authentic relationships. One of the platform’s most underused elements, steadily gaining popularity, is TikTok LIVE.
The dominance of short-form videos (SFV) in the social media landscape has altered the way consumers interact with creators and brands online. Instagram Reels has emerged as a powerhouse, revolutionizing the way we engage with content. However, many users find it difficult to know how to effectively navigate, identify opportunities, and thrive on Reels.
My Little Pony Takes Over Christmas In the Christmas of 2021, four creators teamed up with My Little Pony to create some of the cutest content we’ve ever seen. Clint Randell, Daisy and Izzy Dagg and Junior Fa recruited their kids to create a magic My Little Pony experience from the comfort of their homes.…
Christmas Marketing with How To Dad How to Dad jumped on national TV and social media to show Kiwis how to get their Christmas shopping done with a click of a button on The Market. How To Dad’s content showcased his tv ad and how he and his wife ‘How to Mum’ we’re moving to…
If you’re still sitting on the fence about using influencer marketing for your business, let us help you out. Think of influencer marketing as an incredibly effective form of online marketing. We’re assuming your business has already shifted to online marketing (hello digital ads, goodbye print materials). So why wouldn’t you take the next step?
The first thing to remember is that behind almost every effective influencer marketing campaign, there is a knowledgeable marketing agency whose top priority is to help you grow your business.
At WeAreTENZING we do this by applying proven marketing principles that you’ve used in the past – and we apply a similar methodology to the exciting medium of influencer marketing.
If you looked at any brand’s marketing plan ten years ago, you would have seen categories such as direct mail, brochures, catalogues, email marketing, radio, outdoor ads, sponsorship and maybe television.
Times have changed.
While some companies still use these marketing channels effectively, a new breed of marketing and advertising is taking over.
Digital marketing has surpassed many traditional channels, and one, in particular, is coming out on top – influencer marketing.
If you’re already using influencer marketing for your business or organisation, you will love the insights we have to share here about using it across social media platforms.
But we recognise that some people are still a bit hesitant to explore the world of influencer marketing. And there are still a few of you who aren’t yet convinced of the merits of using social media for your business.
Yet here we are, with over a billion people actively using TikTok each month. And Instagram’s reach has grown year on year since that first photo in 2010 of co-founder Kevin Systrom’s dog.
This tells us – aside from the obvious that human beings are unpredictable – that marketing has become more dynamic than ever before. Social media marketing and influencer marketing, in particular, are fascinating sectors to wrap our marketing minds around.
Influencer marketing has become a key part of the marketing mix for many businesses, regardless of their size or the products and services they offer. It’s become a natural extension of the traditional marketing plan and one that’s definitely worth exploring if you haven’t already.
But how do you know whether you should do it yourself or work with an influencer marketing agency?
If you’re struggling to gain traction or see results with your influencer marketing – or you’re struggling with your marketing in general – it’s worthwhile considering all the benefits available to you through an influencer marketing agency. Let’s look at a few here.
Meet WeAreTENZING’s incredible influencers advocating for mental health in New Zealand. Jazz Thornton, Jess Quinn…