Long-term ambassadorship maximises benefits of influencer partnership
There is no mistaking how beneficial a brand ambassador is. Authentic brand ambassadorships allow brands to reach a new customer base, showcase how brands products/services intergrate into a consumers life and help to build trust over an extended period of time. Leads generated through brand ambassadorships are more likely to convert into customers than through other forms of paid advertising.
When BraveFace, a natural herbal supplements company for stress and anxiety, came looking for a brand ambassador who embodied their values, we partnered them with the inspirational Jess Quinn. Jess lost her leg to cancer at age 9 but refuses to let it hold her back. Now an author, model and body positivity advocate, Jess uses her past experiences to help others get through their own mental and physical hardships.
In just half the time of the one year ambassadorship, Jess created over 30 pieces of content, reaching over 660,000 people – helping to build trust in the BraveFace brand by sharing how she integrates the products into her everyday life. Two pieces of standout content were an Instagram Story driving high levels of click-throughs to the BraveFace website, and a competition post giving away a trip to Rarotonga.
PIECES OF CONTENT
Jess posted an Instagram Story set about her positive experience using BraveFace, which generated a whopping 8,013 sticker taps to the @braveface Instagram account; drove 1,200 visits to the brand website; and resulted in 65 product orders within 48 hours.
Jess’ Giveaway post (below) was also a huge success, with the post generating over 110,000 comments, 25,000 shares and growing @braveface’s Instagram following by 15,000 followers.
Authentic brand ambassadorships with content creators help reach consumers, build trust in your brand and showcase exactly how your product/service can intergrate into consumers everyday life.
Contact us today to explore how our influencers can maximise the performance of your next campaign.