Leveraging influencer marketing to reach the female consumer

Women control over $31.8 trillion in worldwide spending, making them a crucial customer demographic for brands to be connecting with. The exponentially growing influencer marketing industry provides the perfect channel for brands to connect with female consumers authentically. Find out why incorporating influencers in your marketing strategy is the key to helping your brand reach the crucial female consumer.

Our TikTok Talent

WeAreTENZING Our TikTok Talent Wanting to incorporate TikTok influencers into your marketing strategy? The first step is you must find an authentic TikTok creator to align with. At WeAreTENZING we represent an extensive group of NZ’s most purposeful TikToker’s. Click the images below to find out more about each creator!   How to DAD Parenting…

TikTok Tips Influencer Marketing

5 tips for running a successful TikTok influencer marketing campaign

After the sudden surge in downloads during the 2020 lockdown and the infiltration of TikTok trends into other social media apps (and even everyday lingo!), the addictive short-form video app is officially here to stay. With over 700,000 New Zealanders downloading TikTok in 2021 and over 60,000 downloads in January 2022 alone, TikTok opens up a significant new consumer audience for brands to reach and engage with. Find out our top 5 tips to make the most of this platform and run a successful Influencer Marketing Campaign.

Trusting the content creator drives sales

Trusting the content creator drives product sales Trusting the content creator is key to running a successful influencer campaign. Having built up a loyal following, the content creator knows exactly what content resonates best with their audience. Having a brief that allows for flexibility with content can help maximise results.   Maria Foy a.k.a. @happymumhappychild…