TIMING IS KEY TO CREATING CONTENT THAT RESONATES
With Kiwi’s missing their favourite takeaways during lockdown, we worked with Special PR to team Vanya (@vj_cooks) up with Silver Fern Farms to showcase a fresher, tastier takeaway alternative using their new range of Honest Burgers.
Recreating her version of the Classic Mac – Vanya designed a recipe and showcased how easy it was for Kiwi’s to make this classic burger in the comfort of their own home. Creating high quality content, with step-by-step instructions and publishing content within a week of receiving the brief – Vanya’s content was a huge success generating 100% positive sentiment, incredible reach and notably high engagement.
PIECES OF CONTENT*