Trusting the content creator drives product sales

Trusting the content creator is key to running a successful influencer campaign. Having built up a loyal following, the content creator knows exactly what content resonates best with their audience. Having a brief that allows for flexibility with content can help maximise results.

Maria Foy a.k.a. @happymumhappychild was enlisted to promote Karcher’s new WV 6 through an IG Reel & IG Story. A long time Karcher user, Maria felt that she wouldn’t be able to fit all the new product features into an IG Reel, instead suggesting that an IGTV would be more effective. Karcher was happy to proceed with this and loved the final longer form IGTV content – and so did Maria’s followers! The unique discount code that Maria promoted in her content was used 25 times generating over $5,400 worth of sales revenue for Karcher.