Trusting the content creator drives product sales Trusting the content creator is key to running a successful influencer campaign. Having built up a loyal following, the content creator knows exactly what content resonates best with their audience. Having a brief that allows for flexibility with content can help maximise results. Maria Foy a.k.a. @happymumhappychild…
TIMING IS KEY TO CREATING CONTENT THAT RESONATES With Kiwi’s missing their favourite takeaways during lockdown, we worked with Special PR to team Vanya (@vj_cooks) up with Silver Fern Farms to showcase a fresher, tastier takeaway alternative using their new range of Honest Burgers. Recreating her version of the Classic Mac – Vanya designed…
Wearetenzing World class content created in Lockdown By Brooke Howard-Smith – CEO of WeAreTENZING Whilst in Level 3 & 4 Lockdown, WeAreTENZING talent have been creating T.V. and digital campaigns by themselves in their homes for some of New Zealand and the World’s biggest companies. Many of our Content Creators have DSLR cameras and other…
Wearetenzing Key Social Media & Influencer Marketing Trends for 2021 By Courtney Ramsdale – Content Integration Strategist It goes without saying that 2020 was a disruptive year, with businesses needing to learn to adapt to survive as COVID-19 changed consumption habits, technology and platforms evolved and we saw a huge shift in traditional brand marketing…
Wearetenzing The Importance of Choosing Local Influencers. By Courtney Ramsdale – Content Integration Strategist Many global brands are looking to streamline processes by basing their marketing teams for both Australia and New Zealand out of Australia. With both countries sharing a number of cultural similarities, It’s easy to think that a one-size-fits-all approach to marketing…