How To Sell a Razor Without Shaving
Jordan Watson aka HowToDad was asked by BIC to promote the new BIC Hybrid Flex 5 razor through an IG Reel and Story. Hilariously, Jordan hasn’t had a clean shave for nearly 10 years… and he had no intention of changing that.
Rather than biting the bullet and shaving (would his children even recognise him without his beard?), Jordan showed his audience just how amazing the new BIC Hybrid Flex 5 razor is without shaving a single hair. He proved you can sell a product without actually using it with the help of some great comedy.
2
PIECES OF CONTENT*
99,047
TOTAL COMBINED REACH*
115
COMMENTS
52,429+
TOTAL COMBINED IMPRESSIONS
*IG Story & IG Reel
Jordan used his incredible wit and comedy to recommend the BIC Hybrid Flex 5 razor as the razor he’d use if he were to shave. Jordan’s followers found the reel extremely compelling, he was inundated with comments about just how much they appreciated his honest comedic take on the ad. Have a read of just some of the amazing comments Jordan received.
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