At the beginning of 2023, predictions surfaced that TikTok creators would discover innovative ways to deeply engage with their communities and foster authentic relationships. One of the platform’s most underused elements, steadily gaining popularity, is TikTok LIVE.
TikTok LIVE provides users with the ability to broadcast live to their followers, fostering real-time connections, engaging in conversations about niche topics, and creating more in-the-moment interactions with their community.
So, what sets TikTok LIVE apart for creators? Here are some standout features that the TikTok LIVE team shared with us at NZCreatorCon:
Live Centre Insights: You can identify when your audience is most active and determine the optimal time to go live, ensuring that your audience is available when you choose to engage.
Multi-Feature Hosting: You can co-host and feature up to nine people simultaneously. Both your audience and your co-hosts’ audiences will be notified, expanding your reach to a broader community.
Interactive Polls: Engage your audience in real-time with interactive polls, providing a great way to connect and involve your community.
Live Goals: Set live goals for your stream, whether it’s a specific number of gifts or particular gifts you’d like to receive. This motivates your audience to gift until they reach the goal without you having to ask them.
Moderation: Utilize moderators during your live session to maintain organized conversations and adhere to community guidelines.
Now, you might be wondering, as a creator, should you go live on TikTok?
This was the million-dollar question we posed to the TikTok LIVE team at NZCreatorCon. In short, their answer was a resounding yes!
The team emphasized that using TikTok LIVE provides creators with an enhanced ability to connect with their followers through genuine, live interactions. Also, if you find that TikTok videos don’t offer enough time to cover extensive topics you want to share, TikTok LIVE presents the perfect opportunity, as there are no limits on live streams.
An additional benefit is that creators can monetize their streams by receiving virtual gifts, which can be converted into TikTok diamonds and redeemed for cash.
Overall, TikTok LIVE is emerging as an invaluable tool for creators seeking authentic engagement and a deeper connection with their audience. The features highlighted by the TikTok LIVE team at NZCreatorCon underscore the platform’s commitment to empowering creators, offering insights into audience activity, fostering collaboration, and providing innovative interactive tools.
So, if you’re a creator contemplating whether to venture into the realm of TikTok LIVE – seize the opportunity to share your stories, engage in real-time conversations, and unlock the full potential of this vibrant platform. With the added perk of monetization through virtual gifts, TikTok LIVE not only enriches the content creation experience but also opens doors to new possibilities. Embrace the live format, connect with your community, and let TikTok LIVE be the stage where your creativity truly shines!’
