How Do You Know When It's Time To Use An Influencer Agency?
Influencer marketing has become a key part of the marketing mix for many businesses, regardless of their size or the products and services they offer. It’s become a natural extension of the traditional marketing plan and one that’s definitely worth exploring if you haven’t already.
But how do you know whether you should do it yourself or work with an influencer marketing agency?
If you’re struggling to gain traction or see results with your influencer marketing – or you’re struggling with your marketing in general – it’s worthwhile considering all the benefits available to you through an influencer marketing agency. Let’s look at a few here.
You’ve tried to do it yourself but haven’t had any luck
We love it when we hear clients say something like, “we tried influencer marketing, but it didn’t work”. This intrigues us – we want to know what they tried and why it didn’t work.
Often the “it didn’t work” part comes down to not knowing what to expect or not treating it like a traditional marketing campaign. If you’re unsure what influencer marketing can achieve for your brand, you may not know what targets to set. You need clear and measurable targets to determine whether influencer marketing – or any marketing tactic – works.
It’s taking up too much of your time (so you’re doing a poor job of it)
If you’re treating influencer marketing as an after-thought, or something you’re going to experiment with, chances are you’re not giving it the commitment it needs. You can’t do a half-baked job of it if you want to see results.
Influencer marketing, social media management and digital or online marketing have become a much bigger part of the marketing function. When businesses first started using social media, many companies tasked the receptionist or office manager with managing their social accounts. This is no longer the case. There is a lot more planning, strategising, measuring and analysing that need to be done to maximise your return on investment in this area.
If you don’t have a dedicated in-house resource who has the time, knowledge and skills to properly manage your influencer marketing campaigns, it’s time to outsource.
You want quick and sustainable marketing results
When faced with marketing targets and KPIs, you can venture down the scenic, exploratory path or the focussed, results-oriented one. You can do your own research, try a few things, and risk some of your budget experimenting with different tactics. Or you can use a strategy that’s worked for others before you that will keep you guided and focussed.
An experienced and reputable influencer marketing agency can set you on that direct path. At WeAreTENZING we’ve done the research for you. We’ve trialled new methods. And we’ve analysed what works and what doesn’t.
Similar to a health or fitness coach who helps you get results in the most efficient time and manner, we will help you reach your marketing goals on the path of least resistance.
You’re not sure what influencer marketing can do for your business
You may have been dabbling a bit on your own but aren’t sure what to expect from influencer marketing. As they say, you don’t know what you don’t know.
If you’re unsure about the results that influencer marketing can generate for your business, it’s time to talk to an agency. We have a raft of fascinating case studies we can share with you demonstrating how influencer marketing has helped raise awareness, increase brand loyalty and improve sales.
You don’t know what influencers to use – or how to pay them
At the heart of effective influencer marketing campaigns lies the synergy between your target audience and the talent you partner with. A lot of analysis and planning goes into this part of the process to see results for your brand.
You may not know who your target audience connects with and follows, and you may not have the time (or interest) to do the research into who is getting traction online. Perhaps you don’t know how to screen or vet an influencer. And when you do find one, how do you compensate them? Do they expect a contract? Are they paid in dollars or products?
This is what we do at WeAreTENZING. We have been using social media for over a decade before we set up our influencer marketing agency in 2016. It’s what we focus on day and night, so leave it to us to stay on top of all of these details for you.
You can’t keep up with the ever-changing world of social media
Not only do we stay on top of the who’s who, we are also the first to know when social media platforms introduce changes that may affect your marketing.
Stories, reels, pins, impressions, acronyms, hashtags, captions, transitions, trends, trolls … you name it, we can manage it all for you.
You could spend your entire day monitoring changes and trying to learn about it all, but if it’s not relevant to your brand, you’re wasting your time. Don’t climb the learning curve if you don’t have the stamina to continue. Leave it to us – we like the climb.
You want to see what other brands are doing
This is another time and resource commitment that many companies don’t have. Monitoring what other brands do on social media – and with influencer marketing in particular – takes time and consistency.
With years of experience and thousands of campaigns in our portfolio, we can shed some light on what’s working for other brands and what could be relevant for your business.
You want to stay away from any legal troubles
We’re seeing more and more legal restrictions around what brands are and aren’t allowed to do in the area of influencer marketing. You’re probably aware that influencers need to disclose when they’ve been gifted a product they’re promoting. But do you know what constitutes legal disclosure in your countries?
Is it enough to simply include #ad in a post? Is there a limit to how much product you can give away? Is there a limit to how much content you can share that promotes gifted products?
Affiliate links are also a murky area. Do you know how to manage them properly? Are your discounts allowed or affected by the Consumer Guarantees Act?
The easiest way to ensure you abide by your legal requirements regarding discounts, gifts, contests and giveaways is to have an agency manage your influencer marketing. Part of our work is ensuring you and your content creators do everything by the book.
Let’s talk if you’re still not convinced of the benefits of hiring an influencer marketing agency. Contact [email protected], and we’ll be in touch.