Top 10 Reasons Why Influencer Marketing is the Best Form of Advertising
If you looked at any brand’s marketing plan ten years ago, you would have seen categories such as direct mail, brochures, catalogues, email marketing, radio, outdoor ads, sponsorship and maybe television.
Times have changed.
While some companies still use these marketing channels effectively, a new breed of marketing and advertising is taking over.
Digital marketing has surpassed many traditional channels, and one, in particular, is coming out on top – influencer marketing.
What is influencer marketing?
Through various forms of social media, well-known and trusted content creators “influence” followers by introducing them to new products.
Word of mouth marketing, testimonials and online reviews have become essential if you want to grow your brand. Influencer marketing takes this up a notch by putting your brand in the hands of brand advocates who connect with your target audience.
There are several reasons why influencer marketing has become the most effective form of advertising.
Your brand is seen by your target audience
The process begins with choosing who you want to promote your brand. At WeAreTENZING we have a large pool of talent available so you can select who is right for your brand and who connects with your target audience.
While other forms of traditional advertising cast a wide net in the hopes of attracting a portion of your audience, influencer marketing is directly targeted at your ideal customer. Every engagement is a qualified lead for your brand.
The brand controls the story
Using an influencer doesn’t mean losing control over what gets said about your products or services. There’s no need to worry about an influencer going rogue or off script.
You decide what content gets shared with a carefully crafted influencer marketing campaign and when. You can even write the script.
Influencer marketing is more engaging than other forms of advertising
We spend more time reading and watching content on our phones than ever before. Video stories and reels draw us in and provide us with short distractions from our day-to-day lives. Having a window seat into other people’s lives is part of the reason we love social media so much.
So even though an influencer marketing campaign may be scripted, it often feels more natural than a traditional advertising campaign. Brochures and catalogues are filled with stock photos and awkwardly posing models. On the other hand, an influencer marketing campaign is engaging because it provides unlimited scope for creativity in how you use photography and video.
It’s a win-win scenario
At the risk of sounding cliché, influencer marketing is a win-win scenario. Content creators and talent are interested in growing their exposure to help lift their profile, share their stories or advocate for a cause they’re passionate about. They’re able to do this by partnering with brands they care about.
Your brand, in turn, benefits from their reach and credibility. Their followers trust them and their recommendations. The reach and engagement produce results for both parties with momentum that is easy to build.
Influencer marketing is more cost-effective than other forms of advertising
Media booking fees, print and production costs, council permits, filming equipment, and traditional advertising budgets get blown out. Influencer marketing, in comparison, is incredibly inexpensive to produce.
Reputable content creators already have all the right gear and can produce excellent quality photos and video content with a smartphone, tripod and the right lighting.
You’ll see a higher ROI with influencer marketing
As well as much lower production costs, influencer marketing eliminates the costs of media booking or ad placements. Overall costs are lower, generating a better return on investment for your brand.
The accurate targeting that influencer marketing enables also means you’re not wasting advertising dollars talking to the wrong audience.
You can measure the effectiveness of your influencer marketing campaigns
The ability to measure social media reach and engagement has improved greatly over recent years, and we can provide insights and analytics for your campaigns.
We can provide you with data on website visits generated from social media posts, along with subsequent product inquiries and orders. Read more about how we did all of that with one of New Zealand’s top brands.
You can be more agile and adaptive with influencer marketing
As we measure and analyse the effect of your marketing, we can react and change content as needed. The lower production costs and quick turnaround times mean we can create content hourly or daily, depending on what’s happening worldwide.
Your brand is always topical
With the ability to create content quickly, influencer marketing allows you to stay on top of the latest news, trends and fashions. With traditional forms of marketing, your content could be out of date by the time your ad is printed.
Effective influencer marketing allows you to change content right up to the last minute if needed.
You can lead the way and be an innovator
One of the ways to cut through the noise and stand out is to be the first – the first to create a new product, wear a new fashion, or say something nonconformist. Influencer marketing allows your brand to do this. It allows you to be as bold and as innovative as you dare.
No other form of advertising gives you the freedom to step outside the boundaries and bring attention to your brand. Influencer marketing is a great way to generate word of mouth and get people to notice your brand.
Let’s get started if you’re ready to give it a go. We can help you get noticed and grow your brand.
Get in touch with us at [email protected].