How to Use Influencer Marketing to Grow Your Business
If you’re still sitting on the fence about using influencer marketing for your business, let us help you out. Think of influencer marketing as an incredibly effective form of online marketing. We’re assuming your business has already shifted to online marketing (hello digital ads, goodbye print materials). So why wouldn’t you take the next step?
The first thing to remember is that behind almost every effective influencer marketing campaign, there is a knowledgeable marketing agency whose top priority is to help you grow your business.
At WeAreTENZING we do this by applying proven marketing principles that you’ve used in the past – and we apply a similar methodology to the exciting medium of influencer marketing.
What exactly is influencer marketing?
You already know that the essence of marketing is about attracting your target audience, convincing them to try your product, and then keeping them happy once they’ve purchased.
Influencer marketing allows us to do all of this much more efficiently than traditional marketing channels.
Instead of pushing your advertising and promotional campaigns out to the masses, influencer marketing takes advantage of the connections that your brand advocates or influencers already have with your target audience.
Influencer marketing can help you attract your target audience
Let’s look at the first marketing component we introduced: attracting your target audience. When it comes to finding and attracting your target audience, there are a few things to consider:
- Reach – the number of people who see your content
- Accuracy – getting in front of the right type of people; your target audience
- Engagement – the number of people who engage with your content by viewing, watching, liking, commenting, asking questions and sharing it
A good influencer marketing campaign will boost your marketing in all of these areas. At WeAreTENZING we help your brand increase its reach among the people you want to be talking to. We use content creators that your prospects and customers know and trust.
We build effective engagement campaigns by attracting and connecting with your target audience. We use a growth strategy where your followers become customers, and your customers become referrers.
Influencer marketing can help you get people to try your product
Getting people to try your brand is much easier when you can do two things – stand out in the marketplace and build trust.
As we’ve touched on above, rather than pushing your product out to the masses, a good influencer campaign is built on engaging with the audience that already follows your brand advocate.
People trust the people they follow on social media. They see them as credible sources of information. So if one of their favourite influencers is using a product and recommending it, they’ll want to try it too.
This is where we build momentum with your marketing. Your brand followers love to see people they know and trust using your products. When an influencer shares content about your brand – including how-to videos, before and after photos, testimonials – your sales grow.
Influencer marketing can help you keep customers happy
The third key element of fundamental marketing is keeping customers happy. It’s not enough to just attract customers and sell to them. You need to provide them with an exceptional customer journey and the service they expect.
This is where social media has changed the playing field.
If a customer has a query about their order or product or wants to provide feedback, where do they go? They turn to social media.
Call centres and 0800 numbers are being replaced by chatbots and social media messaging. Social media channels have replaced the customer service help desk, and customers now communicate with brands through social media.
While your influencer may not be the person replying to customer queries, it’s important to know that the discussion starts with them. The promises they offer about your brand and product directly impact customer satisfaction and the entire customer journey.
At WeAreTENZING we shape all of our influencer marketing campaigns with this in mind – the full customer journey. We anticipate your brand queries and the FAQs that customers may have – and we build that into your campaign. We help build trust in your brand and in the influencers promoting your products throughout the customer journey.
This element of trust is key at every touchpoint your brand has with your audience. Customers can be fickle with so many choices and the ease of online shopping. A properly planned and executed influencer marketing campaign can help you find and attract new customers, keep them happy and grow your business.
If you’re not already using influencer marketing and want to know more about how it can help grow your business, please contact us at [email protected].